Independent strategy / for your next chapter
Make room forwhat is next.
When the next move matters, a fresh outside view makes the difference. I help leadership teams decide where to play, how to win and what to stop doing.
Clarity first. Momentum next.
Over a decade of strategy work
Across industries. Across 6 countries.
- Strategy engagements led
- 40+
- Years advising leadership teams
- 12
- Revenue in new lines launched by clients
- ₹900 Cr
01 / A clearer direction
You do not need more noise.You need a clearer view.
For companies at a turning point. Together we turn scattered ideas into a focused strategy and a practical way forward.
Find the focus
A clear view of where you are, what matters and where to go next.
Shape the offer
Position your business around the customers who value it most.
Make the move
Turn the direction into priorities, decisions and a plan people follow.
02 / Working framework
From activityto decisions.
How one leadership team reorganised its plan around the choices that mattered.
Before
Planning
Twenty priorities, each owned by a different team
Offer
A catalogue of services with no clear starting point
Rhythm
A quarterly review nobody prepared for
After
Planning
Three choices the whole company can name
Offer
Three reasons to begin, mapped to customer decisions
Rhythm
A monthly one-page review with one owner per number
An illustrative example. Replace it with your own framework.
03 / Selected cases
Close enough to understand.Far enough to see.
01
A regional bank finds its small business niche
Private sector bank · 2025
+18%Margin on new small business loans
- Context
- Lending to small businesses was growing, but margins were falling and every branch sold differently.
- Approach
- Segmented 40,000 customers by need, not size, and redesigned the offer around three of them.
- Result
- A focused product line now sold the same way in 300 branches.
02
A consumer brand decides which markets to leave
Personal care company · 2024
₹65 CrAnnual losses avoided
- Context
- Twelve export markets, four of them profitable, and no agreed way to decide.
- Approach
- Built a market scorecard with the leadership team and ran three exit and focus scenarios.
- Result
- Exited five markets and doubled investment in the best two.
03
A hospital group plans its next five cities
Healthcare provider · 2023
5Cities chosen from 30
- Context
- Expansion plans were driven by available buildings rather than patient demand.
- Approach
- Mapped demand, competition and doctor supply across 30 cities, then set clear entry rules.
- Result
- A five city plan approved by the board in one meeting.
Trusted by leadership teams at
Clients
- Northbank
- Kestrel Foods
- Brightline Health
- Saffron Retail
- Tarang Logistics
- Copperleaf
- Orbit Telecom
- Meridian Steel
In their words
What CEOs say
"She has the rare ability to make a complicated choice look obvious, and then help you actually make it."
Vikram A.CEO, private sector bank "Ananya asked the three questions our board had been avoiding for two years."
Ritu M.Managing director, consumer brand
04 / Before we begin
Questions worthasking first.
Who is this for?
Founders, CEOs and leadership teams at a turning point: a new market, a stalled line, a merger, or a plan nobody believes.
How do we work together?
Most engagements run six to twelve weeks, with a weekly working session and a short written update every Friday.
Can we work remotely?
Yes. I work in person in Mumbai and Bengaluru and remotely everywhere else.
05 / Let's talk
Your next chapter starts with a conversation.
A fresh perspective and a forward move. Tell me what is on the table.